Project: Casa Ferrari

Agency: GMR

Mission: Script, concept and curate elements of a high-end experience celebrating a Ferrari milestone.

Hats worn: Raconteur

What was Ryan thinking? Oh, this is some real Robin Leach shit here.

Making those champagne wishes and caviar dreams come true, Casa Ferrari celebrated the 90th Anniversary of Scuderia Ferrari with a high-end space and experience – constructed by GMR – exclusively for Ferrari clients and their guests. For that extra baller feel, Ryan curated and created a narrative with an air of elegance that lived throughout the entire interaction – from invites to hospitality to race-day events.

In total, more 1,500 guests and drivers engaged in on- and off-track activities including hospitality, sponsor interactions, races, pit tours, podium ceremonies and more. As a bonus, a Milwaukee Adworkers 99 Showcase appearance is a valid reason to put a pinky over your snifter:

https://adworkers.com/projects/casa-ferrari-at-pebble-beach/