Project: Comcast Gordon Hayward Xfinity Gaming

Agency: GMR Marketing

Mission: Create a series of spots for Xfinity featuring Gordon Hayward promoting their Internet for gamers.

Hats worn: Raconteur, ideator, copywriter, conceptor.

What was Ryan thinking? The NBA nerd in Ryan found Gordon Hayward to be a curious choice for a pitchman.

He’s got some gaming bonafides, but isn’t a superstar and has a milquetoast personality…until Ryan got the script in his clutches.

Flipping the perception of Gordon on its head and zeroing on the competitiveness it takes to play in the NBA, Gordon’s not fucking around - not while playing with his kids, in a rec league or gaming with his Internet.

Fun fact: One OG iteration called for Gordon to flip out on an old man while playing chess in the park. That one didn’t make the cut.

But this series did make the cut for the Milwaukee Adworkers Ninety-Nine Gallery Showcase:

https://adworkers.com/projects/comcast-gordon-hayward-gaming/