Project: Fly Llama beer and brewery brand launch.

Agency: R+R

Mission: Create an identity and voice for the brand from scratch.

Hats worn: Creative direction, raconteur, wordsmith, strategist, account management. Every hat in every size.

What was Ryan thinking? When Ryan Carter brought this into the R+R fold, Ryan Strode was stoked given his affinity for craft beer and spirits. Even better, when they did their tissue sessions with the client and began jamming, Ryan knew exactly how he wanted to bring the voice of the brand to life. While Carter rocked the visuals, Ryan hopped on the drums and started laying down the rhythm.

Whimsical groove, but not childish. Dancing, not dawdling. Free flowing and spirited, but not free-falling. Nod your head to the Llamafesto:

Impossible.

The good people of the Mississippi Gulf Coast won’t stand for this. Llamas in scarves brewing beautifully balanced beer by the bay. Packing palates with flavor from regionally sourced ingredients. Of course, they won’t stand for it. They’ll sit down for it. And their friends will, too.

Yeah, that’ll happen when llamas fly.