Project: GI Associates "Warning Sign" Print Ad

Agency: R+R

Mission: Create an ad raising awareness for colonoscopies during National Colorectal Cancer Awareness Month.

Hats worn: Creative direction, raconteur, wordsmith, strategist, account management.

What was Ryan thinking? This one is an R+R collabo.

Colonoscopies are something that some people will find any excuse to avoid. But unlike that oil change or brake job you've been dragging your feet on, ignoring the maintenance on your colon can kill you. Also unlike your car, you don't always get a signal when something goes wrong with your colon. Hence the importance of delivering a simple, hard-hitting message and CTA reminding the reader to not procrastinate on taking control of your health.