Project: White House Global COVID-19 Summit

Agency: Ogilvy

Mission: Create intro and wrap videos sandwiched between President Biden’s remarks at the White House Global COVID-19 Summit.

Hats worn: ACD, raconteur, editor, music and audio supervision.

What was Ryan thinking? When the call came in to create two videos to preface and wrap up President Biden's remarks at the virtual White House Global COVID-19 Summit, Ryan jammed with a talented group of Ogilvy DC creatives to answer and deliver.

Within a week (putting in nights and weekends), the ODC team provided scripts, concept and creative for a video that would introduce the President and a wrap post for social recapping the Summit.

Approval from USAID, National Security Council and the White House came in the nick of time to introduce the President to the world stage the morning of the summit. In order to deliver a same-day wrap video, the ODC team set up a war room — on-site and virtual – to edit live footage while collaborating with USAID and the White House. Easily one of the finest team efforts Ryan has ever been a part of.

Take a gander at the OG starter script and super copy Ryan developed to see the evolution during the editing process. The intro ultimately served as inspo for the wrap video. Note that the intro is for internal use and not shown, but the wrap video was made shareable on social (via the White House) and is here in all its glory.